- Banner Ads are the graphic
ads you see on most sites. To keep our pages as clean as
possible, we limit the size and number of banner ad locations
we provide on any given page. Most pages are limited to
one location and half size ads, with multiple rotation spots
for that location. For example: SAMarketPlace
has one banner ad location on its front page. That location
has three rotations. This means that we will sell three
spots, each spot being seen by every third person coming
to the site. Advertisers wanting 2/3 or 100% of the visitors
to that page to see their message can purchase additional
spots in that banner’s rotation.
Banner ads come in two standard
sizes: full (468x60) and half (234x60). You can use gifs,
jpgs and animated gifs. Animated gifs attract the most
attention, resulting in greater awarness of your message
and increased click-thrus.
- Environmental Ads are messages
embodied within the context of the content itself. These
ads provide the highest click-thru rates of any form. Obviously
your name or product must “fit the context” and
we have many pages of information that just about any business
or product can be promoted in this manner. If necessary,
we can create a new page or an entire new area that will
fit your business or product.
The highly coveted front page
of Heart of
San Antonio has four environmental spots with
three rotations each, for up to 12 environmental ads.
These are presented as text links (best click-thru ratio
of all ad types) under the section “HoSA’s Top
Picks!”
- Fixed Rate Ads are for specialized
pages or areas which you want to be the sole sponsor. These
positions are pre-paid and their rates do not flucutate
during the term of the contract for increases or decreases
in pageviews or click-thrus.
- Pageviews occur everytime
a visitor sees a page. This is the most common method of
charging for web advertising. You pay for only the number
of visitors who saw your ad. If you need a fixed cost for
your ad budget, you can set a fixed dollar limit on how
much you will spend for a given period and we’ll limit
the number of times your ad is displayed. Think of it as
you would a postage meter, buy as much exposure as you want
and “refill” it as necessary. One caveat...if
your spot runs out and someone else wants it, you will not
be able to get back in the rotation until a spot becomes
available.
- Click-Thrus, the ultimate
goal of any ad, are when a visitor to a page sees your ad
and clicks on it to go to your site for more information
or to purchase your products. Obviously, for click-thrus
to work, you must have a website for them to “click-thru”
to. If you don’t have any where for them to go, your
ad loses the immediacy and interactivity only the Internet
provides.
Advertising Tier Examples:
I - Front page of a major entry
section: Heart of San
Antonio; SAMarketPlace;
Texas Tourism; Lodging-Net;
Virtual
Tours
II - Front page of a popular
section: Weather;
Traffic;
SA
Live; Just-4-Fun;
Coupons; Best
of SA; Event
Calendar; Expert
Forums; Group
Reservation Request; Contests/Giveaways;
Special Promotions;
and many others.
III - Front page of normal
section and Secondary pages for Tier I or Tier II areas.
Prices and site classifications are
subject to change without notice. Active contracts will not
change unless the price decreases.
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